In today’s digitally-driven society, humanity and storytelling is premium. We believe that telling your brand or businesses story and vision to be it's most powerful asset.
In this environment, businesses can no longer afford to be faceless entities. Businesses need to connect with audiences and engage with them on a much deeper level than seen before. That’s where brand storytelling comes in.
Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.
Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business’s visibility, profit, and impact. Treat it as a compass for your marketing strategy, and the result will be a brand that is as profitable as it is captivating.
We begin by coming together and discovering the identity and story of your project or brand. Not just where you are now, but where you want to be and what you want to achieve with your unique visuals.
.02 DEFINE BRAND IDENTITY
A great brand connects with and compels it's audience, the next step in our process is to understand your brands needs and tailor the design and tone of your project and the message of the visuals we will create for you.
.03 CURATE TEAM
Our team of highly experienced and specialised photographers and videographers are dedicated to creating incredible visuals for your project. In addition we can offer art direction, styling, full production, logistics and planning, models, hair and makeup, wardrobe and costume, location scouting and more. We also offer the additional support of our strategic marketing specialists whose talents and knowledge can help you get maximum impact on the marketing uses of your new visuals whether it be targeted advertising on social media or in PR and press exposure.
.04 STORYBOARDS AND CREATIVE PLANNING
Storyboarding is the process of personifying your brand or campaign. Together, we define the character of your brand, it's story, aesthetics and specific goals for the content and how we intend to capture and communicate it to your audience. This is the first step in the creative process as we prepare to create your visuals.
.05 DIRECT & CREATE
This is where we execute our joint vision and intentions and bring them to life. Guided by emotional instinct, creative skill and an abundance of experience, our team will create your visuals that will connect with your audience tell the narrative of your brand or campaign.
.06 SOCIAL MEDIA STRATEGY AND ADVERTISING
We have created incredible visuals and content, now we do the important work of getting it seen in the right places and targeted to your ideal clients. We can consult, advise and execute social media advertising for your brand visuals. This step is especially helpful for growing brand sales and awareness on Instagram and Facebook, and for ambitious brands in need of a strategic approach across, PPC and Paid Social Advertising.